Seeing the business opportunities in Taiwanese Phalaenopsis, Alejandra Norambuena, a Chilean master's degree graduate from Kunshan University of Science and Technology, started her own business and established NCK Orchids during her studies to market Taiwanese Phalaenopsis orchids all over the world.

So far, it has opened business opportunities in more than 10 countries, allowing Taiwan Phalaenopsis to shine internationally.

Lin Shumei, director of the Department of Global Business and Marketing at Kunshan University of Science and Technology, said that Chilean Alejandra Norambuena is proficient in Portuguese, Spanish, Italian, English Chinese, and other languages. This is her biggest advantage in participating in international marketing, plus her focus on Taiwanese butterflies Orchids have business opportunities in the international flower market. After being exposed to the orchid industry in my sophomore year, I became more determined to develop in the orchid industry.

She started his own business in his junior year, focusing on markets such as Central and South America, and Eastern European countries, and sold orchids back to his hometown of Chile.

Alejandra Norambuena said that the most difficult part of doing international business is the time difference, and she must be on call 24 hours a day. In addition, the culture and living habits of each country are different, and it takes time to understand and adapt.

She learned to listen patiently and carefully consider what her clients wanted.

news source: 行銷台灣蝴蝶蘭 崑山科大智利籍畢業生經營蘭園有成 (yahoo.com)

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